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Tracey Ann Smith 
ID # : 18-23152 
 
 
"Trends in Digital Marketing"

 “Social Media Influencers used within the Entertainment Industry”


  

Podcast link :
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 HAVE YOU EVER ASKED  YOURSELF....................

“ How does Social Media ties within Digital marketing” OR “Have you ever purchase an item or do something out of your comfort zone because someone that is well known in which you admired used that product or service?”.  Well Let’s FIND OUT!!!!!!!

First let’s assess what a Digital Marketing is. According to (Hub spot), digital marketing also known as online marketing refers to all marketing efforts that occur on the internet.  It also posited that digital marketing is any marketing media that is delivered electronically.

Social media influencers are well recognized on social platforms such as Instagram, YouTube, Facebook, Twitter, TikTok and are followed by thousands or even millions of people.  Social media influencers share content about a wide range of topics such as fashions, hairstyles, health, make-up applications, and entertainment of their everyday lives, which is very engaging to their followers.  

 

In linking digital marketing to the current trend of social media influencers, businessmen in the entertainment industry such person as “Joe Bogdanovich “the owner of Down Sound Records and manager of various famous dancehall artist, uses social media influencers. Just to name a few influencers such as TC, Rebel and Pretty Pretty known as the “DOLLYS” to promote his brand to captivate existing and potential investors. 

The Marketing benefits that can be derived from using social media influencers is that they can reach a broad geographic area in minutes which is cost effective. This is due to the platform these social media influencers have, they hold the power to set trends and influence audience members on a personal level which is good for any business.

An exciting career in this field of digital marketing is being a Social media manager. This individual creates and maintains brand promotions, company information, marketing campaigns across several social media networks and also produces new content when they are trending in business marketing strategy……...


References :

https://mailchimp.com/marketing-glossary/digital-marketing/

https://www.hubspot.com/

 


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